Facebook has partnered with e-commerce service Shopify to enable merchants who uses Shopify’s services to sell their products directly in a new Shop section on Facebook Pages, a feature expected to make it easier to shop online.
Facebook is pushing it as a better mobile alternative for businesses than the web.
“Our goal is to make it easy to sell products where the customers are,” says Shopify’s director of product, Satish Kanwar, “and increasingly that’s on mobile.”
In an event at its headquarters in Silicon Valley Facebook highlighted its success at helping 45 million businesses launch digital storefronts with Pages on Facebook’s app and site.
With its 175,000 merchants, Shopify is helping Facebook make it a little easier for some of those businesses to make those Pages true online stores. If a user clicks on a product, stores can either push shoppers from Facebook to their websites, or let them check out directly on Facebook.
Payment processing and transaction tracking will be handled by Shopify, and Facebook will not be taking a cut for items sold on the site. While the companies have been testing this feature for a few thousand users, it will roll it out in the coming weeks for all of Shopify’s merchants on Facebook.
Shopify and Facebook have been testing “buy buttons” since last summer, and Facebook says it’s also testing other ways for shoppers to buy products on Pages from merchants directly and has plans to work with other e-commerce partners in the future.
In similar veins, digital transactions startup Stripe said earlier this week that anyone will now be able to sell stuff directly in Twitter using its new API.
Pinterest, meanwhile has launched buy buttons to let users make purchases on the site.
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