After a more limited run in May, Facebook is finally rolling out Instant Articles to a wider audience.
This move is geared towards influencing more users to consume news stories within the social network rather than navigate outside to news websites.
Facebook now has more than a dozen publications on Instant Articles.
The social network is also working with comScore to quantify the people that read Instant Articles and credit that traffic to the publisher.
TR Vishwanath, a Facebook engineer, said in a blog post that the article will improve user experience by keeping users on its social network.
“Powered by the same technology that loads photos and videos quickly in our mobile apps, Instant Articles display as much as ten times faster than standard mobile web articles and feature tilt-to-pan photos, auto-play video, interactive maps, and embedded audio captions that let you explore stories in beautiful new ways,” he wrote.
Facebook’s efforts is one of many such as Snapchat’s Discover, Apple News Twitter’s Project Lightning where non traditional news entities attempt to become primary news sources.
The list lost of news outfit that partnered with Facebook for the service include Mashable, the Washington Post, the Huffington Post, MTV, Daily Mail, Elite Daily, Business Insider, Hearst, MLB, Complex, Slate, Bleacher Report, MoviePilot, Vox, Mic, Time Inc., Refinery 29, Bustle, The Dodo, CBS Interactive, IJ Review, the NBA, Gannett and the Blaze.
Thw Washington Post showed the most commitment, saying that it will be publishing every single one of its stories to Instant Articles.
The new feature only appears on Facebook’s Android and iOS mobile apps for now.
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